Golf’s not just a game. It’s an excuse to get lost in the mist, find hidden fairways nobody talks about, and play with locals on islands most tourists don’t even know exist.

After years of running a pretty normal e-commerce business, I realised what really got me buzzing wasn’t sales or spreadsheets. It was those early morning walks on Irish fairways, sneaky Scottish links tucked away from the crowds, and the stories that come with every swing.

Hidden Pins started because I wanted to share those secret spots with golfers who want more than just a “round.” It’s golf that surprises you, with moments that stick long after the final hole.